Doreen Colondres
Overview
Doreen Colondres is a celebrity chef, cookbook author, certified wine connoisseur, brand spokesperson and TV personality. She is also the founder of Vitis House, a wine school, Wine & Spirit Education Trust (WSET) and Wine Scholar Guild (WSG) program provider. New to the Raleigh area, Doreen enlisted Food Seen to leverage public relations and community connections to increase brand awareness for Vitis House, its culinary tourism and Doreen’s partnership with ICEX Spain to promote D.O. Cava and Jamon Serrano.
Services in Detail
- Development and execution of media relations and digital advertising strategies to increase awareness of Vitis House as a reputable wine school, resulting in stronger brand recognition and driving more sign-ups for classes, travel experiences, and WSET training programs.
- Management of online mentions and reputation, ensuring all communication aligns with brand image and messaging, enhancing credibility and fostering trust with potential students and partners.
- Fielding media requests, messaging, and directives to ensure that all public-facing communications are cohesive and on-brand.
- Build and maintain relationships with media contacts and strategic partners, including the North Carolina Department of Agriculture, the Italian Chamber of Commerce and local media outlets to amplify Vitis House’s reach.
Services
Public Relations
Successfully secured two television segments in two consecutive months on local morning news programming
Over 20 local and regional media hits in 2023 including print, online and TV
Featured online and in print in Raleigh Magazine, promoting Vitis House’s “Champagne with a Friend” class
Next Project
Books and Catalogs
Food Seen has styled and photographed dozens of cookbooks, catalogs and publications.
