American Range

Overview

American Range® commercial cooking equipment has been outfitting commercial kitchens worldwide for over 40 years. Made in America with the highest quality materials and highly skilled employees, American Range is the brand of choice among professional chefs and restaurateurs. Acquired in 2022 by the Hatco Corporation, American Range tapped Food Seen to leverage its experience and expertise in the foodservice industry to reconnect with their contingency and support new relationships with dealers and rep groups through thoughtful content and strategic communications.

View the American Range Website

Services in Detail

Development and implementation of a digital marketing strategy to strengthen online and offline relationships with dealers and rep groups, ultimately instilling trust in the brand while expanding American Range’s visibility in the marketplace.
Creation of video, photography, and engaging content to inform and captivate both industry professionals and end users. These assets give sales reps valuable resources to share with potential clients, helping American Range stand out from competitors and solidify its competitive advantage.
Daily social media management and engagement to foster open communication between American Range, its partners, and its customers, ensuring that key messages are delivered consistently and trust is maintained within the industry.
Strategic marketing guidance and relationship-building initiatives aimed at elevating American Range’s reputation and expanding their network.

Services

Content Creation Social Media Marketing

We always get positive feedback from our representatives in each state regarding Food Seen’s marketing efforts.”

— Nicole O’Rourke, Product Development and Marketing Manager, American Range

Red American Range badge on kitchen equipment

A close up photo of a cook holding a frying pan that is engulfed in flames over an American Range cooktop

Boiling water on an American Range cooktop

American Range closeup of the oven door handle and red stovetop knobs

Frying food with the American Range Frier

Social media story post for American Range with a call out to see their marketing brochure

Social media story post for American Range featuring their marketing brochure

Social media post for American Range featuring their Wood-Chip Smoke Broiler

Social media post for American Range featuring their Majestic Convection Ovens

Social media post for American Range featuring their Thermostatic Griddle

Next Project

Mr. Burgy & Co

Social Media Content Creation

Inviting American consumers to discover the goodness of farm-to-table plant-based patties made in the culinary capital of Italy and free of GMOs, gluten and preservatives.