Boss Coffee USA

Overview

BOSS Coffee, Japan’s #1 canned coffee, launched its United States product line in 2019. With an established fanbase in Japan, Australia and New Zealand, this Suntory-owned brand partnered with Food Seen to develop a concentrated social media marketing strategy to improve their digital presence, grow their audience and increase U.S sales. The success of this initiative led to an expansion of the U.S product line with the addition of the beloved Rainbow Mountain Blend, and now serves as a benchmark indicator for BOSS Coffee’s global expansion strategy.

Visit the BOSS Coffee Website

Services in Detail

• Pairing social media campaigns with digital ads to boost product sales while appealing to the American market, helping BOSS Coffee translate its strong Japanese heritage into a brand that resonates with U.S. consumers.
• Creation of professional videography and photography for Amazon advertising to improve visibility, drive e-commerce performance, and enhance customer satisfaction through visually compelling content.
• Social media marketing strategy for the launch of Rainbow Mountain Blend, designed to capture the interest of both loyal fans and new customers in the U.S. market.
• Development of high-quality content and copy tailored to engage both established audiences and potential customers, ensuring the brand’s unique story is communicated effectively across all platforms.
• Management of daily social media and customer service to boost fan loyalty and engagement.
• Maintenance of the Amazon storefront to ensure accurate product listings, responding to customer service inquiries, tracking stock levels, monitoring order fulfillment, and analyzing year-over-year sales and order trends, all of which drive visibility and ensure a seamless shopping experience.