Southern Season
Overview
Southern Season is an iconic Southern retailer of gourmet foods and specialty gift items. In 2020, Southern Season pivoted its sales model from a brick and mortar to online gifting and mail-order. To help Southern Season make this transition, Food Seen implemented a strategic digital ads and social media marketing strategy.
Visit the Southern Season Website
Services in Detail
- Building and managing digital ads (Google, Pinterest, Facebook, and Instagram) to boost brand awareness, drive website traffic, and increase sales, with a focus on increasing national visibility through targeted ad segments.
- Execution of professional photoshoots to provide updated imagery for use in Southern Season’s holiday print catalog and online product listings, ensuring the visuals are aligned with the brand’s e-commerce goals and appeal to both new and returning customers.
- Development of engaging content and copy tailored to the interests of both established and target audiences, particularly focusing on recapturing fans of the brick-and-mortar store and converting them to e-commerce customers.
- Management of daily social media and engagement to attract new audiences while maintaining the loyalty of existing fans, creating an online presence that strengthens customer relationships with the brand.
Services
Content Creation Digital Ads Professional Photography Social Media Marketing
Peak weekly ROI on a single Google Ad
Annual sales directly attributed to digital ads created by Food Seen
Increase in Instagram followers in a single calendar year
Next Project
Doreen Colondres
Building awareness for this celebrity chef’s wine school, Vitis House, through digital ads and public relations that highlight the wine school’s fun and memorable experiences offered to the community.
